Driving a 46% increase in monthly organic traffic with SEO consulting and an advanced SEO audit

BPD Healthcare were in the process of planning their website redesign and migration project, and wanted to bring on board an SEO specialist to advise them on how to retain existing rankings and grow organic visibility when the new site was launched.

Our first step was to carry out an advanced technical SEO audit of the existing website, this would highlight any key issues and opportunities that could be addressed and capitalized on in the redesign and site migration. Our audit covered things like:

• Existing keyword rankings and how to retain them
• Key SEO competitors and how they were targeting additional commercial keywords on their websites
• Gaps in on-site targeting which, if addressed, would drive increased organic visibility
• The sites internal link strategy with recommendations on how this could be improved
• URL structure and how this should be handled in the redesign/site migration
• Sitemap set up and how it can be improved
• Speed and performance with details on how this can be improved

Our audit was presented in a comprehensive SEO consulting document, and sent with an accompanying data file to highlight the exact URLs that each issue or opportunity related to, and what our recommendation to improve each one would be.

We then worked with the brands design partner to spot any opportunities on in the wireframes and designs for the new website, so SEO best practise could be factored in before development work began. We outlined how key HTML elements, like page titles and H1s, could be updated in the new designs to increase the on-site optimization of the website.

Following on from our earlier competitor analysis, we then pulled together a content strategy document which grouped keywords related to all of the key services and topics that could (and should) be targeted on the website.

Our content strategy work spanned all existing pages, and also involved creating  content briefs for completely new ones to target a wider range of keywords that could drive new leads for the business.

In all, our content strategy plan involved analysis across 73 pages (a combination of new and existing ones), with recommendations on how to improve the on-site optimization and targeting of 566 keywords across them with a combined monthly search volume of 58,160.