Driving a 305% increase in monthly organic traffic for this iGaming affiliate with an advanced SEO audit

This iGaming affiliate website, who requested that we keep their name private to prevent competitors finding details on how they've driven such impressive growth, had established a strong organic presence in one of the most competitive industries online. However, for the last 12 months the websites growth had flatlined.

The brand sought our help in diagnosing how and why their key competitors were outranking them, and in devising a plan to drive SEO growth in the months ahead.

After a period of incredibly comprehensive SEO analysis spanning over a month, we delivered one of our advanced SEO audits. The audit left no stone unturned. Full and partial site crawls alongside manual audit checks by our SEO specialists resulted in a over 20 key SEO issues and opportunities being identified.

Our SEO audit included:

• Reviewing the impact of previous Google updates and algorithm changes on site performance (using first-party Google Search Console data to do so)
• Identifying competitors who saw SEO growth as a result of Google updates and algorithm changes that had impacted our clients domain
• Analyzing the crawlability and indexing of the websites pages (over 400,000 of them) to diagnose content quality issues
• Outlining how user-generated content could be used strategically to enhance the value of all the websites pages with minimal resource and investment required on the clients part
• Optimizing internal link strategies to improve URL discovery, crawlability, and to better pass ranking signals through to key pages
• Assessing the impact that subdomains could be having on site performance
• Establishing guidelines on how the client could improve experience, expertise, authority and trust (E-E-A-T) signals across the site
• Providing recommendations on how to improve and enhance on-site optimization and content comprehensiveness
• Suggesting ways to better meet the search intent behind the main keywords being targeted across the website
• Optimizing widely used page templates to action improvements and enhance thousands of URLs with in one go
• Carrying out keyword research to identify new keyword targeting opportunities and providing details on how to maximize the chances of ranking for them while making the entire site more authoritative
• Recommending ways to resolve large-scale canonicalization issues
• Highlighting content duplication issues which could be contributing to site quality issues
• Researching competitor off-site SEO strategies and providing guidance on how the client should develop their own link profile to drive SEO growth  

As the list above shows, our advanced audit was incredibly comprehensive and surfaced a huge number of high priority SEO issues and opportunities that the client needed to know about.

We compiled all of our audit findings into an SEO audit presentation deck and accompanying Google Sheets file which were both shared with the client in advance of an hour long audit delivery call. We concluded the delivery call with a Q&A session to help the client action our recommendations efficiently.